The “A” Stands For A-Spec
A-Spec: An Umbrella term encompassing all identities that fall under the aromantic and asexual spectrums.
This social media campaign aims to educate and bring awareness to these lesser known and misunderstood lgbtqia+ identities.
The social media campaign consists of 20 images slides (First 10 pictured here).
They contain information about each a-spec identity, accompanied by an image of the identity’s pride flag as a happy/content/proud face.
The campaign also debunks various myths and stereotypes about A-Spec, and emphasizes why recognizing these identities not only benefits A-Spec people, but everyone.
This is a poster design that expands the social media campaign into the offline world.