THe Real Carbon Footprint
Everyone remembers the “Reduce Your Carbon Footprint” campaign that had us all tracking our individual habits and efforts. However, the real carbon footprint comes from the Big Oil companies perpetuating that very campaign.
The "Real carbon Footprint is a campaign that aims to expose the oil industry’s contributions to polluting the environment and climate change, and their hypocrisy and dishonesty in telling individual people to reduce their own carbon emissions.
The Real Carbon Footprint campaign is promoted through various mediums and advertisements.
This is the design for the billboard. It has a call-to-action encouraging the viewers to visit the website listed below.
This is the design for the poster. Like the billboard, it encourages the viewer to visit the website for more information.
This is an infographic that details important statistics and information pertaining to Big Oil’s contributions to pollution. For example, as of 2021, BP (British Petroleum) produced 2.2 million barrels of oil per day.
This is a social media campaign (instagram story) visualizing an individual’s “carbon footprint” vs. that of Big Oil. It ends with a call-to-action to visit the website to learn more.